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Omdenken - The Dutch Art of Flip Thinking

'Omdenken' is the Dutch word for flip thinking. It's a creative thinking technique that teaches you how to transform a problem into an opportunity. This way of thinking helps you look at reality the way it is, and focus on what you can do with it. You use the problem’s energy to create something new.

The founder of Omdenken is Berthold Gunster, best-selling author of thirteen books.

What is flip thinking?

With flip thinking you can transform your thinking away from limitations and threats and towards possibilities and opportunities.

We made a short video to show you more about flip thinking and how it works, including two fun examples.

How to flip think a problem?

Click play to learn about the Omdenken strategy.

Another video with some good examples to get you more familiar with the Omdenken theory.

Our shows

You can learn all the tools of Omdenken at our corporate, incompany shows. Our shows are dazzling fast-paced in-company training sessions and workshops.

We offer various shows which all feature comedy, music, theatre and theory. Whether you book us for 40 minutes or for 6 hours, we will give you an innovative experience and teach you a new way of thinking. We trained people all around the world: from Germany to Curaçao and Greece to Singapore.

Book us now
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Our podcast

In the Flip Thinking Podcast you’ll listen to intimate conversations between Berthold Gunster and his guests. Together, they’ll explore the guest's personal problem and try to make it feel lighter or make it disappear altogether.

This could be anything: fear of failure, a bipolar disorder, fear of public speaking, not speaking your mind, being too ambitious or weight struggles. It's a highly relatable, insightful and open hearted podcast with plenty of humor, even in the heaviest topics.

listen now
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Our books

Berthold Gunster wrote thirteen best selling books about Omdenken in Dutch. These book are or will be published in 22 countries: Brazil, Bulgaria, China, Denmark, Germany, France, Finland, Greece, Italy, Israel, Croatia, Poland, Portugal, Romania, Russia, Serbia, Spain, Taiwan, Turkey, UK, USA and South-Korea.

Click on the button below to find more information about the books that have currently been released and how to buy them.

more about our books
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Want to know more about us?

We are a small company based in Utrecht, the Netherlands. We have about 10 people working in the office, and 14 very dedicated freelance trainers and technicians.

The company was founded by best selling author Berthold Gunster in 1996. The former theatre director came up with the idea to create an interactive workshop that incorporates theatrical elements such as cabaret, theatre, theory and audience participation. The core of the workshop revolves around our human tendency to respond to life’s problems by saying “Yes-But”.